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Brief
Brief
Brief
SodaStream needed to drive awareness
and adoption of its sparkling water makers
for their US and EU markets,
showing consumers that “there must
be a better way” to hydrate than buying endless plastic bottles.
The challenge: educate, entertain, and convert — all within thumb-stopping social ads.
SodaStream needed to drive awareness and adoption of its sparkling water makers for their US and EU markets, showing consumers
that “there must be a better way”
to hydrate than buying endless
plastic bottles.
The challenge: educate, entertain, and convert — all within thumb-stopping social ads.
SodaStream needed to drive awareness
and adoption of its sparkling water makers
for their US and EU markets,
showing consumers that “there must
be a better way” to hydrate than buying endless plastic bottles.
The challenge: educate, entertain, and convert — all within thumb-stopping social ads.
Solution
Solution
Solution
Together with Glitch Agency, Marco Polo Studios developed a series of direct-response social ads designed to break through the clutter. Each piece of content leaned into platform-native storytelling — playful transitions, POV shots, and made for platform hooks — while keeping the messaging focused on value, sustainability, and ease of use.
63x Social Ads mapped to key messaging drivers
Content developed and adapted for a Global Audience (USA, Europe, Africa)
Behavioural data-driven optimisations to improve performance over time
Together with Glitch Agency, Marco Polo Studios developed a series of direct-response social ads designed to break through the clutter. Each piece
of content leaned into platform-native storytelling — playful transitions,
POV shots, and made for platform hooks — while keeping the messaging focused on value, sustainability, and ease of use.
63x Social Ads mapped to key messaging drivers
Content developed and adapted for a Global Audience (USA, Europe, Africa)
Behavioural data-driven optimisations to improve performance over time
Together with Glitch Agency, Marco Polo Studios developed a series of direct-response social ads designed to break through the clutter. Each piece of content leaned into platform-native storytelling — playful transitions, POV shots, and made for platform hooks — while keeping the messaging focused on value, sustainability, and ease of use.
63x Social Ads mapped to key
messaging drivers
Content developed and adapted
for a Global Audience (USA, Europe, Africa)
Behavioural data-driven optimisations
to improve performance over time
Result
Result
Result
Helped position SodaStream as a premium, eco-friendly alternative globally.
“Marco Polo Studios brought our brand to life on social — smart, engaging, and perfectly tailored to the platform. The campaign proved that sustainability can be both fun and conversion-driving.”
Helped position SodaStream
as a premium, eco-friendly alternative globally.
“Marco Polo Studios brought
our brand to life on social — smart, engaging, and perfectly tailored
to the platform. The campaign proved that sustainability
can be both fun and
conversion-driving.”
Helped position SodaStream as a premium, eco-friendly alternative globally.
“Marco Polo Studios brought our brand to life on social — smart, engaging, and perfectly tailored to the platform. The campaign proved that sustainability can be both fun and
conversion-driving.”
Want to work with us?
We'd love to hear from you.
Want to work with us?
We'd love to hear from you.