Planet Fitness wanted to break through
the clutter of typical gym advertising.
The challenge: make joining a gym feel approachable, humorous, and shareable while being entertaining, and relevant.
Brief
Leaning 100% on AI generative technology - Marco Polo Studios created a bold, social-first campaign featuring Bigfoot as the unlikely hero who signs up to Planet Fitness. The ad leaned into humour, cinematic visuals, and platform-native cuts, turning the idea of “day in the life” into a relatable and memorable story.
Hero Bigfoot social ad for Meta & YouTube
BTS video of the “Production”.
Releasing audition tapes of BigFoot
Solution
1M organic views
1667 Shares
666 Saves (People actually saved a gym ad)
Significant uplift in membership sign-ups during campaign window
“The Bigfoot ad was clever, funny,
and perfectly on-brand. It showed that
Planet Fitness is a place where anyone
can feel comfortable starting their fitness journey.”
Result
Want to work with us?
We'd love to hear from you.
Planet Fitness wanted to break through
the clutter of typical gym advertising.
The challenge: make joining a gym feel approachable, humorous, and shareable while being entertaining, and relevant.
Brief
Leaning 100% on AI generative technology - Marco Polo Studios created a bold, social-first campaign featuring Bigfoot as the unlikely hero who signs up to Planet Fitness. The ad leaned into humour, cinematic visuals, and platform-native cuts, turning the idea of “day in the life” into a relatable and memorable story.
Hero Bigfoot social ad for Meta & YouTube
BTS video of the “Production”.
Releasing audition tapes of BigFoot
Solution
1M organic views
1667 Shares
666 Saves (People actually saved a gym ad)
Significant uplift in membership sign-ups during campaign window
“The Bigfoot ad was clever, funny,
and perfectly on-brand. It showed that
Planet Fitness is a place where anyone
can feel comfortable starting their fitness journey.”
Result
Want to work with us?
We'd love to hear from you.
Want to work with us?
We'd love to hear from you.
Planet Fitness wanted to break through
the clutter of typical gym advertising.
The challenge: make joining a gym feel approachable, humorous, and shareable while being entertaining, and relevant.
Brief
Leaning 100% on AI generative technology - Marco Polo Studios created a bold, social-first campaign featuring Bigfoot as the unlikely hero who signs up to Planet Fitness. The ad leaned into humour, cinematic visuals, and platform-native cuts, turning the idea of “day in the life” into a relatable and memorable story.
Hero Bigfoot social ad for Meta & YouTube
BTS video of the “Production”.
Releasing audition tapes of BigFoot
Solution
1M organic views
1667 Shares
666 Saves (People actually saved a gym ad)
Significant uplift in membership sign-ups during campaign window
“The Bigfoot ad was clever, funny,
and perfectly on-brand. It showed that
Planet Fitness is a place where anyone
can feel comfortable starting their fitness journey.”
Result