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Brief
Matrix Vehicle Tracking wanted to refresh their brand and move away from fear-based messaging (“your car is about to be stolen!”). The challenge: keep Matrix top of mind while showing drivers that tracking is about more than just recovery — it’s about understanding and protecting your car’s entire life.
Solution
Marco Polo Studios created “The Secret Lives of Cars”, a playful campaign imagining what cars get up to when no one’s looking. Each spot brought cars to life as if they had personalities — sneaking out at night, joyriding, and even sneaking off for a midnight drive-thru snack — all while highlighting Matrix’s ability to track and monitor every move.
3x Hero platform native ads
Always-on optimisation based on performance data
Result
-73.9% Lower Cost Per Lead (CPL)
“Marco Polo Studios turned our tracking product into a personality-driven story that people actually wanted to watch. They nailed the balance between fun and functionality.”
Matrix Vehicle Tracking wanted to refresh their brand and move away from fear-based messaging (“your car is about to be stolen!”). The challenge: keep Matrix top of mind while showing drivers that tracking is about more than just recovery — it’s about understanding and protecting your car’s entire life.
Brief
Marco Polo Studios created “The Secret Lives of Cars”, a playful campaign imagining what cars get up to when no one’s looking. Each spot brought cars to life as if they had personalities — sneaking out at night, joyriding, and even sneaking off for a midnight drive-thru snack — all while highlighting Matrix’s ability to track and monitor every move.
3x Hero platform native ads
Always-on optimisation based on performance data
Solution
-73.9% Lower Cost Per Lead (CPL)
“Marco Polo Studios turned our tracking product into a personality-driven story that people actually wanted to watch. They nailed the balance between fun and functionality.”
Result
Want to work with us?
We'd love to hear from you.
Matrix Vehicle Tracking wanted to refresh their brand and move away from fear-based messaging (“your car is about to be stolen!”). The challenge: keep Matrix top of mind while showing drivers that tracking is about more than just recovery — it’s about understanding and protecting your car’s entire life.
Brief
Marco Polo Studios created “The Secret Lives of Cars”, a playful campaign imagining what cars get up to when no one’s looking. Each spot brought cars to life as if they had personalities — sneaking out at night, joyriding, and even sneaking off for a midnight drive-thru snack — all while highlighting Matrix’s ability to track and monitor every move.
3x Hero platform native ads
Always-on optimisation based on performance data
Solution
-73.9% Lower Cost Per Lead (CPL)
“Marco Polo Studios turned our tracking product into a personality-driven story that people actually wanted to watch. They nailed the balance between fun and functionality.”
Result
Want to work with us?
We'd love to hear from you.