Hippo.co.za wanted to move beyond generic “insurance comparison” messaging and capture
the attention of a younger audience entering the car insurance market.
The goal: make Hippo feel culturally relevant and show that comparing 12 quotes in 2 minutes is the smart way to save.
Brief
Marco Polo Studios built multiple disruptive social-first campaigns using humour, UGC-style videos, and relatable moments of financial stress. Each ad was designed to stop the scroll, speak to first-jobbers, and turn a traditionally boring product into something entertaining and memorable.
82x Paid Social Ads across Meta, TikTok and YouTube
Mix of UGC Style, high-end productions and animated content
Always-on creative optimisation using behavioural data
Solution
Significant reduction in Cost per Lead (CPL), outperforming industry benchmarks.
“Marco Polo Studios always think
social-first and bring energy, creativity, and performance
to every campaign.
They made Hippo feel fresh, relatable, and measurable.”
Result
Want to work with us?
We'd love to hear from you.
Hippo.co.za wanted to move beyond generic “insurance comparison” messaging
and capture the attention of a younger audience entering the car insurance market.
The goal: make Hippo feel culturally relevant and show that comparing 12 quotes
in 2 minutes is the smart way to save.
Brief
Solution
Marco Polo Studios built multiple disruptive social-first campaigns using humour, UGC-style videos, and relatable moments of financial stress. Each ad was designed to stop the scroll, speak to first-jobbers, and turn a traditionally boring product into something entertaining and memorable.
82x Paid Social Ads across Meta, TikTok
and YouTube
Mix of UGC Style, high-end productions
and animated content
Always-on creative optimisation using behavioural data
Significant reduction in Cost per Lead (CPL), outperforming industry benchmarks.
“Marco Polo Studios always think
social-first and bring energy, creativity,
and performance to every campaign.
They made Hippo feel fresh, relatable,
and measurable.”
Result
Want to work with us?
We'd love to hear from you.
Want to work with us?
We'd love to hear from you.
Hippo.co.za wanted to move beyond generic “insurance comparison” messaging
and capture the attention of a younger audience entering the car insurance market.
The goal: make Hippo feel culturally relevant and show that comparing 12 quotes
in 2 minutes is the smart way to save.
Brief
Solution
Marco Polo Studios built multiple disruptive social-first campaigns using humour, UGC-style videos, and relatable moments
of financial stress. Each ad was designed
to stop the scroll, speak to first-jobbers, and turn a traditionally boring product into something entertaining and memorable.
82x Paid Social Ads across Meta, TikTok
and YouTube
Mix of UGC Style, high-end productions
and animated content
Always-on creative optimisation using behavioural data
Significant reduction in Cost per Lead (CPL), outperforming industry benchmarks.
“Marco Polo Studios always think
social-first and bring energy, creativity,
and performance to every campaign.
They made Hippo feel fresh, relatable,
and measurable.”
Result