FoneYam wanted to break through the noise in South Africa’s hyper-competitive mobile market. Their challenge: explain a unique offering that lets customers access premium smartphones for an affordable monthly fee — without calling it “rent-to-own.” The goal was to win trust, drive conversions, and position FoneYam as the smart, aspirational choice for young consumers.
Brief
Marco Polo Studios produced a three-month Direct Response (DR) ad sprint that covered the full marketing funnel. We built a creative framework around relatable, everyday struggles — cracked screens, FOMO, and the cost of upgrading — and turned them into scroll-stopping hooks. Each ad followed a proven DR structure: hook → product reveal → breaking resistance → building trust → CTA.
48x Social Ads across Meta and YouTube
Mix of UGC-style content, podcast-style discussions, animated explainers, and high-end studio spots
Data-driven optimisation each month based on click-through and conversion performance
Solution
Significant increase in sign-ups, with top creatives outperforming by 3x
Delivered cost-per-conversion below target in the first 2 weeks
“Marco Polo Studios took a complex product and made it easy, relatable, and high-performing. Their team was agile, strategic, and deeply invested in results.”
Result
Planet Fitness wanted to break through
the clutter of typical gym advertising.
The challenge: make joining a gym feel approachable, humorous, and shareable while being entertaining, and relevant.
Brief
Marco Polo Studios produced a three-month Direct Response (DR) ad sprint that covered the full marketing funnel. We built a creative framework around relatable, everyday struggles — cracked screens, FOMO, and the cost of upgrading — and turned them into scroll-stopping hooks. Each ad followed a proven DR structure: hook → product reveal → breaking resistance → building trust → CTA.
48x Social Ads across Meta and YouTube
Mix of UGC-style content, podcast-style discussions, animated explainers, and high-end studio spots
Data-driven optimisation each month based on click-through and conversion performance
Solution
Significant increase in sign-ups, with top creatives outperforming by 3x
Delivered cost-per-conversion below target in the first 2 weeks
“Marco Polo Studios took a complex product and made it easy, relatable, and high-performing. Their team was agile, strategic, and deeply invested in results.”
Result
FoneYam wanted to break through the noise in South Africa’s hyper-competitive mobile market. Their challenge: explain a unique offering that lets customers access premium smartphones for an affordable monthly fee — without calling it “rent-to-own.” The goal was to win trust, drive conversions, and position FoneYam as the smart, aspirational choice for young consumers.
Brief
Marco Polo Studios produced a three-month Direct Response (DR) ad sprint that covered the full marketing funnel. We built a creative framework around relatable, everyday struggles — cracked screens, FOMO, and the cost of upgrading — and turned them into scroll-stopping hooks. Each ad followed a proven DR structure: hook → product reveal → breaking resistance → building trust → CTA.
48x Social Ads across Meta and YouTube
Mix of UGC-style content, podcast-style discussions, animated explainers, and high-end studio spots
Data-driven optimisation each month based on click-through and conversion performance
Solution
Significant increase in sign-ups, with top creatives outperforming by 3x
Delivered cost-per-conversion below target in the first 2 weeks
“Marco Polo Studios took a complex product and made it easy, relatable, and high-performing. Their team was agile, strategic, and deeply invested in results.”
Result
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Want to work with us?
We'd love to hear from you.
Want to work with us?
We'd love to hear from you.