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Discovery Bank wanted to create buzz around their purple suite of cards, which offer up to 75% off international and local flights. The challenge: cut through a crowded financial services space and get people talking about Discovery Bank as the card that unlocks the joy of travel.
Discovery Bank wanted to create buzz around their purple suite of cards, which offer up to 75% off international and local flights. The challenge: cut through a crowded financial services space and get people talking about Discovery Bank as the card that unlocks the joy of travel.
Brief
Brief
Brief
Solution
Solution
Solution
Marco Polo Studios ideated and produced a high-impact, social-first ad where an airplane takes off from inside Discovery’s iconic Sandton HQ and soars across the Johannesburg skyline. Using cinematic CGI and platform-native editing, we transformed a static building into a jaw-dropping moment of brand storytelling — showing that Discovery Bank is the gateway to adventure.
1x Hero CGI Spot (Meta + YouTube)
Multiple UGC creators reacting onto this piece of contact
Marco Polo Studios ideated and produced a high-impact, social-first ad where an airplane takes off from inside Discovery’s iconic Sandton HQ and soars across the Johannesburg skyline. Using cinematic CGI and platform-native editing, we transformed a static building into a jaw-dropping moment of brand storytelling — showing that Discovery Bank is the gateway to adventure.
1x Hero CGI Spot (Meta + YouTube)
Multiple UGC creators reacting onto this piece of contact
24M Views
Massive spike in card sign-ups during campaign flight
Thousands of organic shares, with comments calling it “the coolest Discovery ad ever”
“Marco Polo Studios delivered an idea that was bold, technically ambitious, and 100% on-brand. It stopped people mid-scroll and made Discovery Bank impossible to ignore.”
24M Views
Massive spike in card sign-ups during campaign flight
Thousands of organic shares, with comments calling it “the coolest Discovery ad ever”
“Marco Polo Studios delivered an idea that was bold, technically ambitious, and 100% on-brand. It stopped people mid-scroll and made Discovery Bank impossible to ignore.”
Result
Result
Result
Want to work with us?
We'd love to hear from you.